Livonia-based Valassis says it has acquired GET1FREE Inc. in San Diego, a direct mail company reaching more than 1 million homes across California with coupons, deals, and promotions. It is the 14th addition to Valassis’ local marketing solutions portfolio since 2015, and will integrate with Valassis-owned Clipper magazine.
“The acquisition of GET1FREE further enhances our direct mail presence, allowing us to expand our reach in key markets on the West Coast,” says Dan Singleton, CEO of Valassis. “We’re pleased to build upon the momentum of our local M&A strategy and continue to explore additional growth opportunities.”
With Valassis clients averaging a 6 percent sales lift from direct mail campaigns and 60 percent increasing spend on these packages in 2018, the value of the mailbox and print continues to remain strong, according to the company. As well, leveraging multiple media channels with Valassis solutions – from print to mobile – remains critical to holistic marketing success, Singleton adds.
Clipper magazine delivers deals, coupons, and promotions from local, regional, and national advertisers, reaching more than 500 markets across 28 states. In addition to coupons, Clipper magazine supports its clients’ advertising needs with products including direct mail postcards, inserts, specialty menu items, branded mobile apps, email marketing, and website services.