Livonia’s Ushr Will Expand HD Map Data into Europe

Ushr Inc., a Livonia-based subsidiary of Dynamic Map Platform Co. (DMP), has announced that Japanese Overseas Infrastructure Investment Corp. for Transport and Urban Development (JOIN) will invest up to approximately $43 million dollars to support DMP’s expansion into Europe.
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Japanese Overseas Infrastructure Investment Corp. for Transport and Urban Development will invest up to $43 million in Livonia's Ushr Inc. and parent company Dynamic Map Platform Co. // Courtesy of Ushr Inc.
Japanese Overseas Infrastructure Investment Corp. for Transport and Urban Development will invest up to $43 million in Livonia’s Ushr Inc. and parent company Dynamic Map Platform Co. // Courtesy of Ushr Inc.

Ushr Inc., a Livonia-based subsidiary of Dynamic Map Platform Co. (DMP), has announced that Japanese Overseas Infrastructure Investment Corp. for Transport and Urban Development (JOIN) will invest up to approximately $43 million to support DMP’s expansion into Europe.

In addition, DMP will invest up to $44 million to expand its high-definition (HD) map data and software capabilities with a newly established European subsidiary, DMP Europe GmbH (DMP-EU).

“By building HD map coverage in Europe, DMP, and Ushr are taking a significant step forward to support global automakers,” says Christopher Thibodeau, CEO of Ushr. “Survey-grade roadway collection and high-quality feature attribution enables proper vehicle operation for ADAS functions.

“For the ultimate driver safety and comfort, a lane-level HD map must be complete, lean, and accurate. We are very excited to see that DMP and JOIN are executing their vision for global product expansion.”

Through the investment, JOIN aims to support DMP Group’s expansion of data coverage as well as help Japanese automakers expand their sales of vehicles in Europe equipped with the same HD map and software data format as those sold in Japan and North America.

This investment is also expected to contribute to “promote the use of digital technologies and data,” which is one of the strategic pillars defined in the Japanese government’s Infrastructure System Overseas Promotion Strategy 2025.

With the international standardization of HD maps anticipated in the future, JOIN plans to support and facilitate discussions and negotiations with public sectors to promote DMP’s technological expertise in overseas markets.

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