Livonia’s Pet Supplies Plus Acquired by Sentinel Capital Partners

Livonia’s Pet Supplies Plus, the third-largest pet store chain in the U.S., has been sold to Sentinel Capital Partners, a New York-based private equity firm.
2029

Livonia’s Pet Supplies Plus, the third-largest pet store chain in the U.S., has been sold to Sentinel Capital Partners, a New York-based private equity firm. Terms of the transaction were not disclosed.

Founded in 1988 with a store in Redford, Pet Supplies Plus has 448 store in 33 states. Outlets are split evenly between franchised and company-owned locations. It also operates a distribution network with significant buying power that provides scale, profitability, and competitive operational advantages to its franchisees.

“PSP combines the convenience, expertise, and high-touch experience of a local neighborhood pet store with the curated selection and value of a national player,” says Chris Rowland, CEO of Pet Supplies Plus. “We look forward to partnering with Sentinel, a firm with deep franchising expertise, to help us drive revenue growth and geographic expansion.”

Marc Buan, a Sentinel principal, says, “PSP is the No. 1 pet franchise system in the U.S. with an expanding footprint and a large white-space opportunity. The pet industry is very attractive due to its stability, growth, and passionate consumer base. PSP has a strong position in the pet retail segment and a very loyal customer base. Led by a highly committed and talented management team, PSP has delivered consistent performance and steady growth. We are excited to partner with PSP during the next phase of its growth.”

Sentinel specializes in buying and building U.S. and Canadian businesses in the lower mid-market in partnership with management. Sentinel targets aerospace and defense, business services, consumer, distribution, food and restaurants, franchising, healthcare, and industrial businesses.

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