Livonia’s Alta Equipment Expands, Becomes e-Truck Dealer for Nikola

Alta Equipment Group, a leading integrated equipment dealership in Livonia, announced it has entered into a dealer agreement with Nikola Corp., a Phoenix-based designer and manufacturer of heavy-duty commercial battery-electric vehicles (BEV) and fuel-cell electric vehicles (FCEV).
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Two of Nikola's Class 8 electric trucks, which Alta Equipment group in Livonia signed a dealer agreement to sell and service. // Courtesy of Nikola Corp.
Two of Nikola’s Class 8 electric trucks, which Alta Equipment group in Livonia signed a dealer agreement to sell and service. // Courtesy of Nikola Corp.

Alta Equipment Group, a leading integrated equipment dealership in Livonia, announced it has entered into a dealer agreement with Nikola Corp., a Phoenix-based designer and manufacturer of heavy-duty commercial battery-electric vehicles (BEV) and fuel-cell electric vehicles (FCEV).

As part of the agreement, Alta will sell and service Nikola medium- and long-haul Class 8 trucks in the New York, New Jersey, east Pennsylvania, and New England markets.

“We are excited to sign this agreement with Nikola and become the authorized dealer in the northeast U.S. territory,” says Ryan Greenawalt, CEO of Alta. “We view our entry to this growth market as a natural extension of the operational expertise we have built in the heavy equipment, material handling, and construction markets.”

“We believe the commercial vehicle market provides a strong long-term growth opportunity for Alta as we look to leverage our existing footprint and knowledge in electro-mobility to meet the growing demand for electric vehicles and deliver world-class service to Nikola customers.”

Alta has been assisting its current OEM customers in migrating production to electric vehicles in the construction and material handling segments. The company sells and supports hydrogen fuel-cells in material handling applications along with hydrogen generation and storage and has a long history in the sales and support of electric industrial fleets. This agreement marks Alta’s expansion into the Class 8 commercial vehicle/equipment segment and builds upon its eMobility strategy.

“The northeastern region of the United States has quickly become a crucial territory for Nikola as states move forward with setting goals in reducing greenhouse gases related to transportation,” says Pablo Koziner, president of energy and commercial at Nikola. “Alta Equipment and their leadership team have demonstrated a strong desire to participate in the transition to zero-emission Class 8 trucks with their eMobility strategy. We are extremely excited about this new partnership.”

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