Livonia-based Valassis and RetailMeNot Partner to Form New Consumer Brand Experience


Livionia-based Valassis and RetailMeNot, both wholly owned subsidiaries of Harland Clarke Holdings, today announced the rebrand of Valassis’ RedPlum consumer-facing print portfolio to RetailMeNot Everyday, including direct mail and the free-standing insert (FSI) coupon book.

The savings content found with RetailMeNot Everyday includes deals on consumer packaged goods, groceries, restaurants, and other local discounts, which complement RetailMeNot’s presence in retail with digital coupons, cash back offers, discount gift cards, and the Genie browser extension.

“This Valassis and RetailMeNot collaboration is an important milestone as we rebrand RedPlum, enabling our clients to extend their promotions across platforms and providing consumers with a single, powerful savings destination,” says Curtis Tingle, chief marketing officer of Valassis.

Together, the RetailMeNot Everyday weekly audience of up to 78 million households complements RetailMeNot’s digital audience of 53 million monthly website visits and 23 million monthly mobile unique visitors. Retailers, brands, and restaurants will be offered:

  • Scale of reach with the combined audiences.
  • Targeting capabilities, including hyper-local and personalized content.
  • Integrated media/multi-channel options, including print, web and mobile.
  • Ability to target shoppers throughout the shopping journey.

“This convergence of digital and physical media is a natural next step in the RetailMeNot and Valassis partnership,” says Marissa Tarleton, chief marketing officer of RetailMeNot. “It’s exciting for our business, benefiting shoppers and brands alike.

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