Little Caesars in Detroit, the third largest pizza chain in the world, today launched a merchandise line that includes apparel, sneakers, bags, pillows, knit hats, and themed holiday offerings.
The collection offers a pizza slice sleeping bag blanket, a Crazy Bread lounge set, a Little Caesars Sherpa, a button-down pizza shirt, slip-on pizza sneakers, a Hot-N-Ready gaming chair, jewelry, and more. There are also holiday-specific pieces, including wrapping paper and Christmas ornaments.
To kick off the launch and play off the fashion theme, Little Caesars hosted a photoshoot at a store in Milan, Mich., and transformed it into the “Hot-N-Ready Shop” with mannequins dressed in neon-orange wigs and looks curated from the merchandise line.
“Little Caesars is a cult brand that consumers want to be part of, (and) we’re thrilled that people can show their brand love in the most Little Caesars way possible,” says Jeff Klein, chief marketing officer at Little Caesars. “Our inspiration was — ‘pizza so good you want to wear it’ — (and) we’re embracing the fact that Little Caesars has no place in high fashion, and that’s exactly what people love about the brand.”
Shoppers can find updates on new merchandise items released throughout the year in accordance with the changing seasons, holidays, and other memorable moments.
The collection was conceived in partnership with McKinney, Little Caesars agency of record. CYLNDR served as the production partner.
For more information, visit HOTNREADYSHOP.com.
Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant in Garden City. Today, Little Caesars is the third largest pizza chain in the world, with stores in each of the 50 U.S. states and 27 countries and territories.
The company also is looking for franchisee candidates to join the business in markets around the world.
