Detroit-based Little Caesars Pizza today announced an international expansion with its first South American restaurant located in Santiago, Chile. As the country sees an increased demand for carry out, Little Caesars plans to capitalize on their Hot-N-Ready model with plans for 30 additional locations throughout Chile this year.
With the opening of the Santiago location, Little Caesars currently operates restaurants on six of the seven continents, save for Antarctica. Other stores in the Latin American market include Mexico, Costa Rica, El Salvador, Guatemala, Honduras, and Panama.
“Customers crave value, but value goes well beyond just price,” says Paula Vissing, Little Caesars Pizza’s senior vice president of international. “At Little Caesars Pizza, we see value as the relationship between price, quality, taste, and convenience. Our menu is designed to satisfy those hunting for a great deal and great quality food.”
Vissing also attributes Little Caesars’ global success to a combination of convenience and quality ingredients.
“As we’ve grown throughout the world we’ve seen that the factors that have contributed to Little Caesars’ growth in the U.S. – our fresh, never frozen pizza, and unparalleled value and convenience – continue to please a new set of customers internationally,” adds Vissing. “Our Hot-N-Ready model is unique among quick service restaurants and we’re excited to be able to introduce it to new markets in South America and around the world.”
Grand opening celebrations for the Santiago restaurant took place on June 15 and included a variety of games, giveaways, and pizza for local university students and residents.
Little Caesars Pizza is part of Ilitch Holdings Inc. in Detroit, which includes the Detroit Tigers, Detroit Red Wings, Olympia Development, and Olympia Entertainment, among others. The first Little Caesars was opened by Mike and marian Ilitch in 1959 in Garden City.