Lineage Logistics in Novi Rebrands to Honor its Heritage

Lineage Logistics in Novi, a global temperature-controlled industrial real estate investment trust and logistics solutions provider, is changing its name to Lineage.
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Lineage truck
Lineage Logistics in Novi has changed its company name to Lineage. // Photo courtesy of Lineage

Lineage Logistics in Novi, a global temperature-controlled industrial real estate investment trust and logistics solutions provider, is changing its name to Lineage.

Established in 2012, Lineage is responsible for storing, handling, and transporting food products across the U.S. and around the globe, operating 480 warehouses in 18 countries with more than 26,000 employees.

With more than 12,000 customers globally, Lineage’s end-to-end logistical solutions, real estate network, and application of technology helps increase distribution efficiency, advance sustainability, lessen environmental impact, minimize supply chain waste, and help feed the world.

“Our brand name change honors our heritage while also reflecting Lineage’s vision and dedication toward reimagining the world’s food supply for generations to come,” says Greg Lehmkuhl, president and CEO of Lineage. “We remain steadfast in our commitment to continuous improvement and advancing Silicon Valley-style innovation across the cold chain to protect and optimize the distribution of food to families globally.”

The new brand name will begin appearing immediately in communications, advertising, and on Lineage’s new website — onelineage.com.