Kura Sushi, a tech interactive Japanese restaurant concept started in 1977, is opening its second Michigan location in Novi this summer following the opening of its first location in the state in Troy in February 2021. Timing is subject to change.
The restaurant offers authentic Japanese dishes and its stated philosophy is “muten,” or “nothing added.” The food is made from natural, premium ingredients free of artificial sweeteners, seasonings, preservatives, and colorings.
The offerings include a two-layered conveyor belt system, made up of the Revolving Sushi Bar and the Express Belt. The Revolving Sushi Bar winds through the dining area with plates of sushi that are protected by the patented Mr. Fresh ventilated sushi lid, which limits airborne exposure and has plate-tracking technology that monitors how long the item has been circulating, ensuring the food is always fresh.
The Express Belt is positioned above the primary belt. Guests can place orders using the touch panel tablet at their table, and their food arrives directly to them from the kitchen. There are more than 130 menu offerings, but with the Express Belt, customers favorite plates are available without having to wait for them to come around on the primary belt.
Menu offerings include seared beef with yakiniku sauce, dashi olive salmon, yuzu jalapeno sweet shrimp, Aburi eel with miso cream cheese, conch, squid, octopus, yellowtail, salmon skin rolls, Kura rolls, spicy garlic tempura Philadelphia rolls, and much more.
The Bikkura Pon Prize System is comprised of a prize machine, touch panel, and plate disposal slot located at every table in the restaurant that are connected via sensors. The touch panel registers the number of green and red plates dispensed into the plate disposal slot. After every five plates are inserted, a short animation will play on the touch panel and after every 15 plates, a prize will be dispensed from the prize machine.
In addition, the restaurant often collaborates with popular Japanese and Japanese-inspired brands to develop various prizes and original Kura Sushi prizes. Prizes vary by collaboration from lanyards to chopsticks, badge reels, keycaps, acrylic chains, and more.
The Kura Sushi App allows guests to view live wait times and join the waitlist remotely. In addition to the waitlist feature, guests can use the app to earn rewards. For every $50 spent, guests earn a $5 coupon. Users can also access online ordering platform for pickup or delivery.
To learn more, visit kurasushi.com.
