Kellogg to Offer 40 New Snack, Breakfast Foods

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Battle Creek-based Kellogg Co. will debut more than 40 new products early next year, including 16 different cereals, new Pringles flavors, and additional frozen food offerings from its Eggo and MorningStar Farms brands.

Special K will launch two new cereal flavors: Apple raspberry almond and coconut cranberry almond, both with multi-grain quinoa flakes. In addition, Mini-Wheats Harvest Delights will come in two new varieties: cranberry with yogurt drizzle that has eight layers of red wheat with baked-in cranberries and a blueberry variety with baked-in blueberry bits and a vanilla drizzle.

Kellogg will also debut a to-go breakfast mix in single-serving pouches that don’t require milk. The cereal pieces are larger than traditional cereal and the pouch fits in a car’s cup holder. They will come in salted caramel and praline almond, along with cinnamon roasted candied pecan.

Other new breakfast foods include a s’mores cereal; peanut butter and jelly cereal; and pop-tarts in chocolate caramel, maple bacon, and watermelon flavors.

Pringles, meanwhile, will offer five new varieties including corn and black bean, chili cheese, buffalo ranch, along with lightly salted original chips and lightly salted cheddar cheese chips.

Eggo will offer chocolate chip strawberry waffles, while MorningStar Farms will offer chicken and steak meal starters, a Thai yellow curry veggie bowl, and white bean chili burgers.

In July, Kellogg Co. launched a new breakfast collection that included cereals, granolas, and mueslis, called Kellogg’s Origins.

Kellogg owns brands such as Special K, Pringles, Pop-Tarts, Rice Krispies, Eggo, and Mini-Wheats, among others. The company reported sales of nearly $15 billion in 2014, and offers more than 1,600 food products.

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