Kellogg Co., the Battle Creek-based breakfast foods company, will build a new manufacturing facility in Malaysia.
The plant, in Bandar Estek, Negeri Sembilan, will increase Kellogg’s Pringles production capacity in the Asia Pacific markets, and create at about 300 jobs locally.
“Our acquisition of Pringles in 2012 marked the beginning of an exciting new era in the evolution of our global snacks business,” says John Bryant, president and CEO of Kellogg. “The decision to invest in a new snacks manufacturing facility — and build our capacity and capability in Asia Pacific — is the next step in that journey.”
This strategic investment is in line with two of the company’s primary business strategies: becoming a global snacks player and building its emerging markets footprint.
“We have a compelling business need to better align our assets with marketplace trends and customer requirements,” Bryant says. “To that end, we are taking action to ensure our manufacturing network is operating the right number of plants and production lines – in the right locations – to better meet current and future production needs and the evolving needs of our customers.”
Construction of the new plant will begin this month.
In 2012, Kellogg reported sales of $14.2 billion.