JR Technologies in Southfield Launches New Platform for Airline Retailing

JR Technologies, an airline retailing software provider with offices in Southfield, has launched Aerostream, a new multi-product airline retailing platform in time for the World Aviation Festival in Lisbon this week.
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person looking at computer screen with airline info on it
JR Technologies with offices in Southfield is launching a software platform that should help airlines around the world improve online airline services. // Stock photos

JR Technologies, an airline retailing software provider with offices in Southfield, has launched Aerostream, a new multi-product airline retailing platform in time for the World Aviation Festival in Lisbon this week.

The new platform is an end-to-end solution enabling airlines to modernize their distribution and retailing strategies and better manage the entire travel experience. It is also one of the first travel retailing platforms to offer a multi-product shopping cart that allows travelers to purchase and manage their entire trip in one place.

Designed specifically for the airline and travel industries, Aerostream’s suite of solutions features “Offer and Order Management” based on New Distribution Capability (NDC) and ONE Order principles, which was created to give better customer experiences that follow e-commerce retailing best practices.

The suite also contains multiple modules, including an ancillaries manager designed to orchestrate the merchandising and distribution of airline and third-party travel products, a white-label customer support portal that enables support teams to assist customers with booking and reservation modifications, and a management portal used to configure business rules and analyze performance.

“As many companies in the market are attempting to implement an Order Management system, we are proud to have Aerostream live with clients in a production environment,” says Adarsh Suneja, CEO of JR Technologies. “Aerostream enables carriers to create new revenue streams, reduce costs and deliver the modern digital retailing experience that customers expect, driving increased sales and greater customer loyalty.”

Airlines’ legacy technologies and systems can often impede the delivery of an enhanced retail customer experience by limiting agility, innovation, and scalability. These outdated systems often struggle to integrate with modern customer relationship management tools, hindering airlines’ ability to personalize services, offer dynamic pricing and efficiently manage inventory. Legacy systems are more vulnerable to security breaches, posing risks to customer data and trust.

Aerostream is a modular and adaptable retailing platform that uses NDC technology and is ONE Order-ready for third-party integration, enabling airlines to create a convenient, curated travel booking, and post-booking experience that models digital retailing best practices with a broader array of ancillaries and more personalization opportunities.

In addition, the enhanced shopping experience offered by Aerostream should make it easier for loyalty program members to collect and redeem points, enabling airlines to reduce points liability through increased redemption activity.