Jeep to Unveil a New Collection of Concept Vehicles

A new collection of Jeep concept vehicles will be unveiled and driven off road during the 57th annual Easter Jeep Safari, April 1-9, in Moab, Utah.
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Jeep Safari
The Jeep Wrangler Magenta 3.0 concept is one of seven the Jeep brand is showing off at the 2023 Jeep Safari event. // Photo courtesy of Jeep

A new collection of Jeep concept vehicles will be unveiled and driven off road during the 57th annual Easter Jeep Safari, April 1-9, in Moab, Utah.

Electrified power and performance will be front and center during this year’s Safari. The Jeep brand and Jeep Performance Parts (JPP) by Mopar design teams have created several one-of-a-kind rock-crawling and terrain-traversing vehicles designed to take four-wheeling to the next level and show off Jeep 4×4 capability.

“Every year, more than 20,000 Jeep enthusiasts descend on Moab, Utah, for Easter Jeep Safari to wheel in the most extreme off-road conditions, where our engineers continue to push the capability of our Jeep vehicles to next levels,” says Jim Morrison, senior vice president and head of Jeep brand North America.

This year, seven distinctive Jeep brand and JPP concept vehicles are equipped with an array of advanced powertrains. Back by popular demand is Jeep Wrangler Magneto, the first battery-electric vehicle (BEV) concept from the Jeep brand.

The third iteration of the Jeep Wrangler SUV concept, the Magneto 3.0, as well as three additional Jeep 4xe concept vehicles are meant to show the Jeep brand’s commitment to Zero Emission driving and 4×4 capability. Each concept also features the latest production and prototype JPP from Mopar, developed with rigorous specifications and legendary 4×4 capability in mind.

“Our annual trip to Moab allows us to showcase the latest selection of custom and authentic, quality-tested Jeep Performance Parts from Mopar,” says Mark Bosanac, North America senior vice president, Mopar service, parts and customer care.

Unlike any other aftermarket offerings, Jeep’s growing portfolio of factory-tested and factory-backed parts and accessories are specifically designed and engineered to face the toughest trails in the world.”

The 2023 Easter Jeep Safari concept vehicles include:

Jeep Wrangler Magneto 3.0 Concept
When the Jeep design team began building the Jeep Wrangler Magneto concept, the intention was always to use the platform to test, discover and push the boundaries of 4×4 electrification.

The Jeep Magneto 1.0 concept was first introduced in 2021 as a fully capable BEV that was stealthy, quiet, quick and an unmistakable rock-climbing force. Jeep brand engineers and designers created a zero-emission vehicle with Jeep 4×4 capability that provided new levels of efficiency, environmental responsibility, and extreme performance on and off road.

Jeep Scrambler 392 Concept
Originally introduced in 1981, the Jeep Scrambler (CJ-8) was the Jeep brand’s first convertible, compact truck. Highly capable and versatile, this unique small pickup truck was similar to the CJ-7, but featured a longer 103-inch wheelbase and a long rear overhang for increased cargo space.

The Jeep Scrambler 392 concept builds on the fun, open-air origins of the CJ-8 with a powerful twist. Though a V-8 engine was never offered in the CJ-8, the 392 Scrambler concept offers impressive power and incredible torque with its 6.4-liter HEMI V-8 engine (470 horsepower and 470 lb.-ft. of torque).

1978 Jeep Cherokee 4xe Concept
This year’s Resto-mod concept build. First introduced in 1974, the Jeep Cherokee (SJ) was a sporty, two-door version of the Wagoneer and featured bucket seats, a sports steering wheel and racy detailing designed to appeal to younger, more adventurous drivers.

A year later, the Wide-Track option was available with key upgraded features, including exterior stripes, larger tires, 3-inch wider axles, larger front and rear wheel cutouts, Dana 44 front and rear axles and an interior with more creature comforts.

To pay homage to the Jeep Cherokee SJ, a first-of-its-kind vehicle with on- and off-road chops, the Jeep design team set out to reimagine the iconic full-size SUV with a modern spin.

Jeep Wrangler Rubicon 4xe Concept
Following the overwhelmingly positive reaction to the special-run, limited-edition Tuscadero exterior paint color that debuted in 2021 for Jeep Wrangler models, the Jeep design team decided to add chromatic magenta color. Off-road capability has been increased with the addition of an adjustable AccuAir air suspension kit to allow ample clearance for massive 37-inch tires that are wrapped around custom 17-inch high-gloss black American Expedition Vehicles (AEV) Borah wheels. Additional AEV pieces include front and rear bumpers, differential covers and a Warn Zeon winch.

Grand Wagoneer Overland Concept
The Grand Wagoneer Overland concept leverages the all-new 3.0-liter Hurricane Twin Turbo 510 engine to lead adventure-seekers further off the beaten path. Delivering 510 horsepower and 500 lb.-ft. of torque, the powerful Hurricane engine offers premium performance while also delivering improved fuel economy versus many competitors’ naturally aspirated V-8 and boosted six-cylinder engines.

Larger wheel openings and custom wheel flares, as well as a custom front chin and rear valance help complete the look, while also delivering aggressive approach and departure angles for superior off-road capability. The concept’s 35-inch tires wrapped around custom 18-inch wheels provide a natural 1.5-inch lift to the vehicle for added breakover and ground clearance.

Jeep Wrangler Rubicon 4xe Departure Concept
The Jeep Wrangler 4xe Departure concept builds upon the open-air cockpit of the best-selling and most capable PHEV in America with innovative and conceptual items from the JPP by Mopar design team. Notably, the spare wheel and tire mount allows the Jeep Wrangler Rubicon 4xe to push the limits of available departure angles with 4×4 electrification.

The new JPP heavy-duty vinyl flooring system is available now for all production four-door (JL) Wranglers. With integrated Jeep floor drains it allows for easy interior cleaning.

Jeep Gladiator Rubicon Sideburn Concept
The Jeep Gladiator Sideburn concept, shown in Solar Flash Yellow, uses new tools designed for the growing interest in off-road adventure.

Powered by a 3.6-liter Pentastar V-6, the Gladiator Sideburn concept features a JPP 2-inch lift kit with BILSTEIN performance shock absorbers. The BILSTEIN shocks use remote reservoirs to provide greater cooling capability for increased suspension travel and improved Jeep 4×4 off-road capability.

Created in 2012 and offered by Mopar for the Jeep brand, JPP provides off-road enthusiasts with high-end, hard-core quality aftermarket accessories and performance parts. The portfolio of factory-backed, quality-tested parts includes axles, lift kits, bumpers, winches, skid plates, suspension components and more.

The products are created in close conjunction with the Jeep brand, engineering, and product design-office teams for development, testing, and validation. Strict standards and factory-exclusive data — information not available to the aftermarket — are used to seamlessly integrate performance parts and accessories in order to deliver the proper fit, finish, and quality.

To see the full line of Jeep Performance Parts, visit mopar.com/jpp.