FCA US, which has its North American headquarters in Auburn Hills, today announced that its Jeep brand is launching multi-faceted marketing campaigns for the new 2018 Jeep Wrangler and new 2019 Jeep Cherokee. Both campaigns are running across television and print, in addition to digital and social channels.
The campaign includes “Freedom and Adventure” (also referred to as “Mom and Dad”): With a music track set against images of World War II, when the Jeep first served the country’s troops, to footage that traverses the decades of the ’50s, ’60s, ’70s through today, “Freedom and Adventure” tells the story of the now legendary Jeep Wrangler being brought into life.
“The World Comes With It”: Opening to a modern reinterpretation of Fleetwood Mac’s “Go Your Own Way” and set against mountainous landscapes and natural imagery, “The World Comes With It” launches the new reimagined 2019 Jeep Cherokee.
The all-new 2018 Jeep Wrangler offers a combination of off-road capability, advanced fuel-efficient powertrains, new on- and off-road dynamics, and a host of innovative safety and advanced technology features. The Wrangler two-door model is available in three different trim configurations: Sport, Sport S and Rubicon. Wrangler four-door models are available in four different trim configurations: Sport, Sport S, Sahara and Rubicon.
The new 2019 Jeep Cherokee offers a more premium design, along with the addition of an all-new, advanced 2.0-liter direct-injection inline four-cylinder engine that enhances performance and fuel efficiency.
The Jeep design team has created a distinguished new look that aligns on the premium side of the Jeep family, along with iconic Jeep styling. The vehicle comes with a new fascia, lightweight hood, LED headlamps, daylight running lamps (DRL), fog lamps, and lift gate.
Available in five different trim configurations – Latitude, Latitude Plus, Limited, Overland and the rugged Trail Rated Trailhawk — the 2019 Jeep Cherokee is manufactured in the United States at the Belvidere Assembly Plant in Belvidere, Ill. It will arrive in Jeep showrooms in the first quarter of 2018.
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Renegade, and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.