Inaugural Market Event to be Held Next Month


The Mercantile, an event that offers a platform for socially conscious brands to tell their story and sell their wares, will bring its shopping experience to Detroit for the first time on Oct. 16.

Curated by former HGTV lifestyle personality Emily Henderson, the event, to be held at the Russell Industrial Center, located at 1600 Clay St., will feature merchandise from more than 25 brands based in Detroit and other markets throughout the U.S.

“The goal for The Mercantile is to create a sustainable marketplace that travels around the country celebrating brands and socially conscious entrepreneurs that are making an impact in their communities and around the world,” says Matthew Ford, owner of The Mercantile.

Love Travels Imports, Branded by Detroit, Better Life Bags, Rebel Nell, Mutual Adoration, Beard Balm, The Giving Keys, Society B, Raven and Lily, Lazlo, Yumbitz, Lead Head Glass, Nisolo, and Fashionkind are among the brands that will be represented at the Detroit event.

The Shadowboxers, a pop/soul band, will also perform at The Mercantile. The band is recording its upcoming album in partnership with Villa 40, an artist development company that is headed by Justin Timberlake.

A VIP preview reception of The Mercantile will be held from 1 p.m. to 2 p.m., and the public event runs from 2 p.m. to 8 p.m. Tickets, which include access to event entertainment, signature cocktails, hors d’oeuvres, and a beverage voucher, are $15 in advance and $22 at the door.

The Mercantile will also make stops in Nashville and Los Angeles by the end of the year. Sponsors of the Detroit event include The Children’s Center, Pegasus Entertainment, Our Detroit Vodka, Dine Drink Detroit, and Brand Imaging Group.

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