Huron Capital’s Good Sportsman Marketing Completes Two Acquisitions


Detroit-based private equity firm Huron Capital has announced that its portfolio company, Dallas-based Good Sportsman Marketing (GSM), recently completed two add-on acquisitions. GSM acquired Scent Web from Beaverton, Mich.-based A-Way Hunting Products Inc., and Eugene, Ore.-based Bullseye Camera Systems. The acquisitions represent the second and third add-on deals for GSM since Huron Capital’s initial investment in June 2016.

Scent Web has a patented delivery mechanism for dispensing deer scent attractants, which builds on GSM’s portfolio of innovative products that enhance the hunting experience. The acquisition represents GSM’s initial expansion into the scent and attractants market.

Bullseye designs, assembles, and distributes target shooting camera systems. The company’s camera system and its proprietary software application, shooters can view targets from long distances from mobile devices and utilize several interactive features for a unique experience at the range.

“We’re thrilled to add not one but two more acquisitions to GSM. Eddie and the GSM team have proven the ability to drive growth across their portfolio of products, and we look forward to seeing the potential of these new products through GSM’s distribution,” says Sean Roberts, principal at Huron Capital. “We are excited about the future for both Scent Web and Bullseye, and are eager to pursue additional acquisitions as we expand the GSM platform.”

Founded in 1999, Huron Capital has raised more than $1.7 billion in capital through six committed private equity funds and invested in more than 130 companies nationwide.

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