HT Mobile Apps in Ann Arbor Acquires Financial Planning Platform

Ann Arbor’s HT Mobile Apps has acquired Hip Pocket, a platform that uses social influence and personalized consultation to generate qualified mortgage and retirement leads. Terms of the deal were not disclosed.
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Hip Pocket platform
HT Mobile Apps has acquired Hip Pocket, which helps banks and credit unions personalize mortgage and retirement plans for customers. // Image courtesy of Hip Pocket

Ann Arbor’s HT Mobile Apps has acquired Hip Pocket, a platform that uses social influence and personalized consultation to generate qualified mortgage and retirement leads. Terms of the deal were not disclosed.

“HTMA was created from a passion for technology and financial literacy,” says Kathleen Craig, founder and CEO of HT Mobile Apps. “Hip Pocket is a great complement to our range of products. Each of our products empower customers to grow their knowledge of personal finances while also helping financial institutions provide better digital offerings and develop more meaningful relationships with their customers.”

Hip Pocket, based in Nebraska, was launched in 2013 and has since worked with banks and credit unions to compare mortgage rates and retirement accounts to customers’ peers, allowing the institutions to consider finances in a personal way. The platform is designed to find customers better deals while also helping them make informed financial decisions.

HTMA is a fintech company that serves banks and credit unions across the country, introducing them to new services for attracting and retaining customers.

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