Howell’s Chem-Trend Further Expands in Eastern Europe


Howell-based chemical plant Chem-Trend today announced the acquisition of the release agent business of its long-time distribution partner, Rubio Trading and Consulting, located in Romania.

As part of a planned growth strategy in Eastern Europe, Chem-Trend Romania has been established through the acquisition. Chem-Trend Romania will continue to support the local market in the existing industries of polyurethane and rubber molding, thermoplastics processing, and die casting. The company will expand in the future to support the needs of the tire manufacturing market as well.

“Romania continues to attract a high level of foreign investment, and the establishment of Chem-Trend Romania positions us to provide even greater service to our local, regional, and global customer base that are located in this strategically important and rapidly expanding market,” says Devanir Moraes, president and CEO of Chem-Trend. “The addition of this office, along with the many talented and experienced people who have joined us from Rubio, strengthens our commitment to addressing the needs of the local market.”

Chem-Trend products have a broad range of applications, including composites, rubber and polyurethane molding, high-pressure die casting, thermoplastics processing, wood composite pressing, and in the manufacturing of tires.

The company’s global sales and technical service representatives work on-site with customers to increase release agent value addition and provide application and processing expertise.

Founded in 1960, Chem-Trend has production facilities on four continents, offices and local representatives in 20 countries, and a distribution network covering more than 50 countries.