Ann Arbor-based Homepoint Financial Corp., a leading wholesale mortgage lender, today introduced Homepoint Amplify, a new service model that combines localized support with the company’s national platform to help mortgage brokers maximize efficiency and deliver a faster, more personalized customer experience.
Under the new model, Homepoint will form six regional support teams — Central, Northeast, Northwest, South, Southeast, and Southwest — with designated loan coordinators, underwriters, closers, and loan funders paired account executives that already service broker partners in those areas.
“Relationships between mortgage brokers and lenders are paramount in a purchase market,” says Phil Shoemaker, president of originations at Homepoint. “With Homepoint Amplify, we are transitioning into a service model that enables our broker partners to more closely connect with our experienced operations and sales personnel to win more business in this purchase market.”
Through regional organization, Homepoint will provide brokers with a partnership arrangement with designated specialists that gives a small lender feel — with the technology, resources and capabilities of a large lender.
Shoemaker says by providing brokers with consistent access to small teams of regionally dedicated operations personnel, Homepoint will condense points of contact for its broker partners, making it easier to escalate service and inquiries.
Paired with investments the company has made in new technology, the closer alignment of its sales and operations personnel aims to enable Homepoint to deliver improved efficiency, leading to faster turn times, a simpler closing process, and a self-service disclosure process that seeks to position its broker partners for sustained growth in any market cycle.
“While we were opportunistic during last year’s refinance boom, we also continued to invest in the processes and systems needed to enable our vision. The launch of Homepoint Amplify represents the realization of these investments as Homepoint puts the technology and service models in place to deliver on its vision to be the best mortgage lender for customers and partners,” Shoemaker says.
