Guest Blog: Are the Big Three Defining a New Direction?

The times are changing for the Big Three automakers, and the beginning stages of defining a new direction need some experienced guidance. Ford, Chrysler, and General Motors made the way for mass production of the American vehicle over a century ago.
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Kiara Thomas
Kiara Thomas // Photo courtesy of Kiara Thomas

The times are changing for the Big Three automakers, and the beginning stages of defining a new direction need some experienced guidance. Ford, Chrysler, and General Motors made the way for mass production of the American vehicle over a century ago.

For years, the Big Three dominated the auto industry as they manufactured more cars and made more money than any other automaker in the world. At one time, Detroit was the automotive capital of the world, but that is not the case anymore. Volkswagen, Toyota, and the Renault-Nissan-Mitsubishi Alliance seem to be leading the auto industry pack.

Is there a unique solution to the future of Ford, GM, and Chrysler (Now Fiat Chrysler Automobiles or FCA)? Yes there is.

For the Big Three to have a prosperous future, they need to transition to electric and autonomous vehicles. The future of the sedan and small cars will be a memory of the past with more of a focus on the sports utility vehicles and roomy dual-cab trucks. Even though surveys have shown millions of environmentalists demand more electric cars, within the privacy of the dealerships’ showrooms, the gas-guzzlers are getting more of the sales. There still is a need for the SUV and trucks, but the future is electric and autonomous. Tesla has gained immense attention with its self-driving line and premium electric vehicles.

What does this mean for the future of the Big Three automakers? We know the direction, but what is the solution?

Here are the remedies for the Big Three:

  • Understand there is a broad learning curve.
  • Locate and receive realistic feedback regarding all of the vital changes that must be met in order to succeed.
  • Request a complete analysis of each of the Big Three, identifying where the gaps are evident, defining what is required.
  • Utilize 3-D dimensions with an expert to assist and direct the Big Three toward the people, process, and products.
  • Big Three employees visit the upcoming assembly factory as they are instructed and trained through an elevation group, which provides a thorough analysis.
  • Effective methodology encouraging a productive direction for all staff while also being realistic of job duties (being overworked and under-appreciated only reduces staff morale).
  • Avoid burnout, which has been proven to spread poison throughout a team.

There are experienced corporate consulting firms that realize the times are changing, and automakers do not want to be left out in the cold. Elevate. Get back in the game.

Kiara Thomas is founder of Quality Resolution Systems, a quality management systems-based start-up dedicated to bridging gaps between corporate and support location operations.

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