GSTV, Big Machine Label Group Partnering to Bring Music Stars to Pumps

GSTV, the Detroit-based national network of video displays on fuel pumps showing advertising, news, and other content, announced a partnership with Big Machine Label Group to deliver exclusive musical content to GSTV screens.
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GSTV gas pump
GSTV will now be showing content from Big Machine Label Group on its screens. // Photo courtesy of GSTV

GSTV, the Detroit-based national network of video displays on fuel pumps showing advertising, news, and other content, announced a partnership with Big Machine Label Group to deliver exclusive musical content to GSTV screens.

The new Sound Bites Powered by Big Machine series will be seen at more than 29,000 locations across the country and will offer customers behind the scenes looks, new music previews, and more from the label group’s roster of artists including Sheryl Crow, Mötley Crüe, Tim McGraw, Thomas Rhett, Carly Pearce, Jackson Dean, and more.

The partnership aims to provide brands with the opportunity to work with the label’s artists and music while entertaining GSTV’s audience of more than 115 million unique viewers each month.

“Our audience of drivers inherently loves music, and we’re thrilled to partner with Big Machine Label Group, one of Nashville’s biggest and best labels, to engage our viewers with beloved artists and encourage discovery of new music while on the road,” says Kristina Lutz, executive vice president of marketing for GSTV. “Our partnership also brings robust opportunities for our brand partners to engage with Big Machine’s roster of talent in an unexpected and impactful way during a powerful moment of attention and consideration. This is great for viewers, for artists and for our retail and brand partners – a true win/win/win.”