Greektown Casino-Hotel Launches Technologies to Reward Guest Loyalty

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Detroit’s Greektown Casino-Hotel, a JACK Entertainment portfolio property, today announced the launch of two technologies — GT Connect and the Greektown Mobile App. With the mobile platforms, guests can use their smartphones to earn rewards, view promotions, request vehicles from valet, pay for meals, and more via a Virtual Players Card.

Greektown’s patent-pending GT Connect technology links a virtual players card via a secure USB port installed in all the casino’s slot machines. When connected, guests can earn rewards, download bonus play, and securely charge their smartphones using an USB cord.

The Greektown Mobile App allows guests to scan their virtual players card at table games, promotional kiosks, the GT Rewards Desk, and the parking garage. It can also be used to pay for meals with comps at any casino food and beverage venue.

The development of GT Connect and the launch of the Greektown Mobile App follow other recent facility improvements, including a $70 million property renovation involving interior and technological modernizations, as well as updated gaming systems, a new player rewards program, new promotional kiosks, ticket redemption services, a redesigned website, and the addition of 700 slot machines. Approximately 250 more slot machines are expected to arrive soon.

“GT Connect and the Greektown Mobile App are technologies that demonstrate our commitment to innovation, and to improving our guests’ experience,” says Brian Eby, senior vice president of operations and chief innovation officer at JACK Entertainment. “These modern advances provide our guests with a technological solution to simplify their participation with our loyalty program by offering a more convenient way for them to connect with us and earn and manage their GT Rewards, without the need for a traditional player’s card.”

Greektown Casino-Hotel features 2,800 gaming machines, 61 table games, a renovated poker room, three restaurants, five quick-serve food outlets, three bars, and a coffee shop. The complex employs 1,800 people.

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