Grand Rapids’ Priority Health, Detroit’s Total Health Care Complete Merger

Grand Rapids’ Priority Health and Detroit’s Total Health Care completed their merger on Monday. The deal between the two health insurance brands was announced in August. Details of the deal were not disclosed.
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stethoscope and paperwork
Priority Health and Total Health Care have completed their merger. // Stock photo

Grand Rapids’ Priority Health and Detroit’s Total Health Care completed their merger on Monday. The deal between the two health insurance brands was announced in August. Details of the deal were not disclosed.

“I can think of no better way to start the new decade than by officially welcoming Total Health Care to the Priority Health family,” says Joan Budden, president and CEO of Priority Health. “This partnership was a natural coming together for two organizations that share a strong commitment for providing members with high-quality care and bettering the communities we serve. We are excited to have achieved this historic milestone and look forward to working with the Total Health Care team in the new year.”

The companies will continue to operate independently and maintain separate brands. Priority Health will continue to serve members statewide while Total Health Care will continue to concentrate on metro Detroit. Company officials anticipate the merger of the two Medicaid plans will allow for the sharing of best practices and strengthen both companies.

“The overwhelmingly positive response to this news from the business community, legislators, and most importantly our members has been remarkable,” says Randy Narowitz, CEO of Total Health Care. “We are grateful for all the support and excited to move forward together with Priority Health as we continue to support vulnerable populations throughout southeast Michigan.”

The companies also announced plans to establish a $25 million foundation to improve health in Detroit-area communities that was announced as an element of the merger. The foundation will be support and invest in health care initiatives designed to increase access and improve outcomes. Priority Health and Total Health Care will contribute representatives to the board, which will also seek input from the local business community, residents, and city leaders.

Priority Health offers options for employer groups and individuals, including Medicare and Medicaid plans. It has more than 1 million members, 1,200 employees, and has been in business for more than 30 years.

Total Health Care was founded in 1973 and has members in Wayne, Oakland, Macomb, Genesee, and Monroe counties. Its health care delivery system includes more than 2,560 health care centers, 2,050 primary care physicians, and 4,500 specialists. It offers individual, family, employer group, and Michigan Medicaid plans.

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