Grand Rapids-based Advanced Protein Technology Unveils Collagen-based Nutra Collagen Products


Advanced Protein Technology in Grand Rapids has unveiled its new line of Nutra Collagen, or collagen-based products.

The company’s collagen- and bone broth-based products are coming out as collagen products become more popular. Collagen, a protein found in skin and other connective tissues, has been used in cosmetics and as a dietary supplement.

It is popular with high-protein, low-carb diets, and Nutra Collagen’s products have zero grams of carbs and zero grams of fat. They also contain no extra additives or preservatives, and are non-GMO, all natural, and hormone free.

“Our goal is to set ourselves apart from the entire collagen industry by providing a complete customer experience surrounding the product that considers the customer’s living and eating habits,” says Fuad Hasanovic, marketing director at Advanced Protein Technology.

“Currently you are seeing that take shape with our weekly collagen recipes, and (you) will see more of it with the roll-out of our Specialty Collagen Maximizers that will offer products specifically formulated for those rehabilitating, cross-fitters, clear skin, and healthy hair, etc.”

Other Advanced Protein Technology products include Collagen Protein and Veggie Protein.

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