Google and National Business League Announce Global Strategic Partnership to Assist African-American-Owned Enterprises


Google and the National Business League (NBL) are forming a global partnership – with a Detroit office opening Monday at Little Caesar’s Arena – to offer a vast array of business solutions and services for African-American-owned businesses.

Google and the NBL, the nation’s oldest trade association for black businesses, will collaborate on a range of strategic initiatives to benefit black entrepreneurs, including online training programs, workshops, business coaching, and access to a complete suite of Google cloud-based solutions and tools.

“This partnership with Google opens up a broad-band of possibilities to offer superior technology to black entrepreneurs and other business owners of color throughout the world,” says Ken Harris, president of the NBL. “Our work with Google marks a historic evolution for black businesses. Combining missions will not only help close the digital divide, but create value in the marketplace, systematically transitioning the organization’s 118-year-old legacy with the next generation of entrepreneurs into the future knowledge-based economy.”

By connecting NBL’s entrepreneurs and Google’s knowledge and technology advancements, the two organizations hope to accelerate the growth of businesses of color across the nation. In addition to Monday’s Detroit’s kick-off at the new Google offices, the partnership will be launched in several regions including Atlanta, Los Angeles, and Washington D.C. and with the NBL’s more than 365 leagues across the country and internationally.

“Google is committed to helping create economic opportunities for Americans and we are proud to partner with the National Business League to empower Black entrepreneurs,” says Chris Genteel, Google’s director of community and business. “More businesses are looking online to grow. With this announcement, we look forward to providing resources to black business owners, so they can also take advantage of the digital economy.”