Chicago’s Cresco Labs, a vertically integrated multistate cannabis operator, is expanding its Good News brand to Michigan. The brand’s gummy edibles will now be available at dispensaries throughout the state.
The company has a licensed cultivation and processing facility in Marshall (east of Battle Creek), which has 53,000 square feet of cultivation space. It is under renovation.
“Since receiving our Medical Processing License in March 2020 and launching recreational sales in June, we have remained committed to our strategy of prioritizing wholesale distribution,” says Charlie Bachtell, CEO and co-founder of Cresco. “We are investing resources in the most strategic markets, and we continue to be excited about the growth potential of Michigan’s cannabis program.”
The gummies come in 100 milligram packs of 10 gummies each. There are four varieties called Me Time, Brunch, Friyay, and Vegas.
“We’re thrilled to bring Good News to Michigan — it will be our fifth brand available to medical patients and recreational consumers,” says Nick Fallon, general manager of Michigan for Cresco. “Our Mindy’s Chef Led Artisanal Edibles and High Supply brands are performing well, with consumers appreciating a low dose edible option from Mindy’s and more affordable, quality vapes from High Supply.”
The Good News brand offers a higher dose edible option, Fallon says. The company calls Good News its mainstream, social occasion-based brand. It is designed to deliver a safe and consistent experience. In addition to Michigan, the brand is available in Illinois and California.
Cresco’s other products include live resin concentrates and liquid live resin vape cartridges, disposable vape pens, capsules, and tinctures.
Michigan became the 10th state to legalize cannabis for adult-use consumption in December 2019. Check out DBusiness’ initial coverage of the legalization in the November/December 2019 cover story here.