The Michigan Economic Development Corp. has launched its $2.4 million 2015 fall Pure Michigan advertising campaign, which features images of the Pere Marquette River and the Keweenaw Peninsula, among other attractions.
“The fall travel season in Michigan provides travelers with breathtaking scenery, as well as unique activities not available other times of the year — such as cider mills and fall color tours,” says David Lorenz, vice president of Travel Michigan, part of the MEDC.
Pure Michigan had a fall advertising budget of nearly $2.4 million, including nearly $936,000 in funding committed by private sector partners. The campaign, which includes regional and in-state television and radio spots, will air through Oct. 1.
Billboards feature images of Laughing Whitefish Falls in the Upper Peninsula and the Carp River Valley. Bus wraps in Chicago include photos of the Au Sable River and Copper Harbor. Advertising spots will run in the Chicago; Cincinnati, Cleveland, Columbus, and Toledo; Indianapolis, Fort Wayne, and South Bend, Ind.; Green Bay and Milwaukee; St. Louis, Mo.; and Southern Ontario markets.
“By growing awareness of Michigan’s fall travel opportunities, we can extend the travel season and help bring additional traffic to local businesses supporting our state’s tourism industry,” Lorenz says.
The 2015 Pure Michigan Official Fall Travel Guide is available to order on Michigan.org.