GMC Introduces Canyon AT4 for Premium Pickup Buyers Looking to Go Off Road

The premium truck brand of Detroit’s General Motors Co., GMC, has introduced the 2021 Canyon AT4 pickup targeting upscale midsize truck customers who purchase their trucks to venture off-road.
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GMC 2021 Canyon AT4
GMC has introduced its 2021 Canyon AT4 pickup. It will be available this year. // Photo courtesy of GMC

The premium truck brand of Detroit’s General Motors Co., GMC, has introduced the 2021 Canyon AT4 pickup targeting upscale midsize truck customers who purchase their trucks to venture off-road.

The new 2021 GMC Canyon, which will be available later this year, will be built at GM’s Wentzville Assembly Center in Missouri. Pricing will be announced closer to production.

The Canyon AT4 couples styling with its commitment to offering premium off-road capable vehicles, says the automaker. Dark chrome finishes, with a new larger grille design and red recovery hooks are exterior highlights. The interior features premium detailing, including unique Kalahari stitching and AT4 headrest embroidery.

“The new 2021 Canyon AT4 broadens the appeal to midsize truck customers who live an active lifestyle,” says Duncan Aldred, vice president of global Buick and GMC. “Much like the Sierra AT4 has attracted new customers from outside GMC, the Canyon AT4 will attract outdoor enthusiasts looking for a premium midsize truck to GMC with the capability, technology, and refinement they’ve come to expect.”

Standard equipment for off roading includes:

  • 31-inch Goodyear Wrangler DuraTrac tires fitted to 17-inch aluminum wheels
  • Off-road tuned suspension with advanced hill descent control system
  • Four-wheel drive system with Eaton G80 rear automatic locking differential
  • Transfer case skid plate

“This is a truck created with outdoor adventurers in mind,” says Aldred. “The Canyon AT4 is a perfect complement to the driver’s other passions and appreciation of the details, whether that’s a mountain bike, a snowboard, or their truck.”

The 2021 GMC Canyon also will come as a Denali, which features interior refinements like open-pore ash wood trim, aluminum décor, and unique stitching. Standard heated and ventilated front seats with a heated steering wheel increase driver comfort.

The new Canyon Denali and AT4 are powered by a best-in-class 308-horsepower, 3.6-liter V-6 engine. Additional power comes from an optional 2.8-liter diesel, offering 369 lb.-ft. of torque.

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