In the 25 years since the GMC brand of General Motors Co. in Detroit launched the Denali, a premium trim level that offers a combination of luxury, technology, and performance, it has sold more than 2 million units of the option package.
The 2 millionth Denali vehicle was sold in Austin, Texas: An Onyx Black 2024 Sierra 2500 Crew Cab Denali.
From the original GMC Yukon Denali to the Sierra EV Denali launched last year, Denali accounted for more than 30 percent of GMC retail sales in 2024.
Today, the Denali brand is available across GMC’s range of trucks and SUVs, from the all-new Terrain compact SUV through to the Sierra HD full-size truck. In 2022, GMC took Denali to the next level with the introduction of the Denali Ultimate trim, available on Sierra and Yukon models.
The success of Denali and GMC extends beyond the U.S. and Canada, reaching global markets like Korea, Mexico, and the Middle East. GMC’s take on premium capability has growing global appeal, according to the automaker, with the brand set to launch the Yukon Denali in China, Australia, and New Zealand in 2025.
“Denali represents the pinnacle of GMC’s Professional Grade ethos,” says Jaclyn McQuaid, global vice president of Buick GMC. “GMC and Denali’s unique combination of premium design, luxurious appointments, advanced tech, and true capability continues to resonate with customers in the U.S. and around the world. No one does trucks and SUVs like GMC, and the proof is in the performance, with record sales and growth for GMC at home and abroad, and Denali accounting for nearly one in three GMC retail sales in the U.S. in 2024.”
To commemorate the 25th anniversary of Denali, GMC is offering customers a special 25th Anniversary Denali Package on the new GMC Yukon SUV, which can be ordered in Denali or Denali Ultimate trim and limited to less than 3,000 units globally.
This limited edition includes:
- Black 24-inch wheels w/ black center caps
- Black mesh grille
- Black illuminated front GMC emblem
- Black nameplates and badging
- Black mirror caps
- The Denali difference
Beyond name recognition and brand cachet, Denali serves as a growth driver for GMC and the overall GM enterprise.
“And we’re continuing to evolve and push the Denali brand forward,” McQuaid adds. “The recent launch of the Sierra EV Denali showcases what the next generation of Denali can deliver to customers and how EVs can further elevate the Denali experience. It reimagines what an EV truck can be; combining performance, tech, and capability in a package that I believe is the single best truck on the market, bar none. It is truly the Denali of EVs.”
