The GMC brand of General Motors Co. in Detroit today announced it is planning to expand into three new international markets. The growth plan comes on the heels of a strong 2023 performance in the North American market.
Customers in Australia, New Zealand, and China soon will have access to GMCβs Yukon full-size SUV.
Yukon sales in China are expected to begin in 2024, with Australia and New Zealand following in 2025. These moves follow the launch of GMC in South Korea in 2023 with the GMC Sierra LD pickup truck.
The new markets are intended to bolster the brandβs established operations in the U.S., Mexico, Canada, and Middle East, and should reflect GMCβs momentum and appeal on a global scale.
βGMC is in the most exciting era in its history as we expect to grow competitively in our home market while venturing into new ones,β says Duncan Aldred, global vice president, Buick and GMC. βWeβre forging our future as a premium truck and SUV brand and our success shows our customers around the world are just as excited as we are for the road ahead.β
GMC finished 2023 in the U.S. with an increase in retail sales calendar-year-to-date (6.5 percent), resulting in the best overall sales performance since 2017.
A key enabler to the success was the Sierra LD and HD nameplates, achieving their best combined year of sales on record and sixth consecutive year of segment share growth.
Additionally, production of the Hummer EV Pickup and SUV continues to ramp up and enthusiasm remain high for the all-electric super truck, which saw retail sales double from 2022 to 2023.
The brand also sold the highest annual volume of both Denali (34 percent) and AT4 (19 percent) trims ever, driving record average transaction prices for GMC. In 2024, both trims celebrate milestone anniversaries with the 25thΒ year of Denali, and AT4 marking its fifth year in the GMC lineup.
GMC also racked up outstanding results in current international markets, including:
Canada:
- Retail sales up 10 percent in 2023.
- Record total market share of 5.5 percent.
- Record Sierra HD retail market share of 29.6 percent.
- Denali and AT4 retail mix of 53 percent.
- Yukon and Yukon XL best-selling full-size SUV in Canada
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Middle East:
- Total sales increased 15 percent year-over-year.
- Yukon/Yukon XL sales increased 12 percent year-over-year.
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Mexico:
- Sales increased 14.4 percent year-over-year.
- Sierra sales increased 90 percent year-over-year.