GM, Ford, Rocket Mortgage, and UWM Ads to Air During Super Bowl LV

Four local companies — General Motors Co., Ford Motor Co., Rocket Mortgage, and United Wholesale Mortgage — will be running commercials during Sunday’s Super Bowl LV broadcast on CBS. The game starts at 6:30 p.m.
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GM ad with Will Farrell
Comedian Will Ferrell stars in the General Motors Super Bowl LV commercial “No Way, Norway.” // Photo courtesy of GM

Four local companies — General Motors Co., Ford Motor Co., Rocket Mortgage, and United Wholesale Mortgage — will be running commercials during Sunday’s Super Bowl LV broadcast on CBS. The game starts at 6:30 p.m.

The commercial from Detroit’s GM stars comedian Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. In the ad, “No Way, Norway,” Kenan Thompson and Awkwafina join Ferrell on his journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.

“No Way, Norway” is an extension of GM’s “Everybody In” campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company’s Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.

“I’m excited to be a part of GM’s commitment to EVs,” says Ferrell. “I’ve been driving an EV since the mid-80s … well, actually it was a regular car with four AA batteries taped to the carburetor, but it felt like an EV.”

With the ad time going for $5.5 million for 30 seconds, according to The Sporting News, GM’s 60-second spot costs $11 million, not counting production and talent.

To get a preview of GM’s “No Way, Norway” Super Bowl commercial, visit here.

Ford Motor Co. in Dearborn is focusing on the COVID-19 pandemic during its 30-second and 60-second, regional “#FinishStrong” Super Bowl ads that exhort Americans to come together to protect each other and fight COVID-19.

Ford’s commercials will appear in broadcasts in Michigan and Missouri, where the company has a high concentration of employees who cannot work from home. They also will air in southern California, Texas, and Florida, which are some of the hardest-hit COVID-19 areas in the U.S., based on data and analysis from University of Washington Institute for Health Metrics and Evaluation.

The cornerstone of Ford’s public call to action is a #FinishStrong messaging campaign, created by filmmaker Peter Berg, known for such movies as “Friday Night Lights,” “Patriots Day,” and “Lone Survivor.” The spots are narrated by actor Bryan Cranston. Along with Film Forties, the campaign is co-produced by Civic Entertainment Group.

“The data shows that we can save a lot of lives in the coming months by coming together as Americans and protecting each other,” says Kumar Galhotra, president of the Americas and International Markets Group at Ford. “Our mission is to inspire people to stay safe. There is no bigger platform to do so than Super Bowl LV.”

The campaign will continue after the game across digital and social media channels.

The automaker, along with the Ford Motor Co. Fund, also is also planning to distribute more than 25 million free medical-grade masks over the next five weeks.

To view Ford’s Super Bowl commercials, visit here.

Rocket Mortgage in Detroit will debut two new commercials during Super Bowl LV, which pits the Tampa Bay Buccaneers against the Kansas City Chiefs.

The new spots mark the fourth year the company has advertised in the Super Bowl. This year’s ads will showcase both the company’s technology platform and the role that local mortgage brokers play in helping Americans achieve the dream of homeownership.

The commercials will feature comedian Tracy Morgan, along with an action star, athletes, and influencers demonstrating why it’s important to use Rocket Mortgage in the homebuying process. One ad will feature the Rocket Mortgage app, while the other will showcase the role independent mortgage brokers play in the mortgage financing world, serving as trusted advisors and leaders in their communities.

“COVID-19 has fundamentally changed the way people think about their homes,” says Jay Farner, CEO of Rocket Mortgage. “After nearly a year of many people living, working, exercising, and learning from home, the pandemic has brought new meaning and significance to the place where we live. With our 2021 Super Bowl spots, we are bringing awareness to the importance of home and demonstrating how we continue to enable more Americans to achieve the dream of homeownership – whether through our digital solutions, our skilled mortgage bankers or mortgage brokers in local communities across the country.”

Visit here for a Rocket Mortgage Super Bowl commercial teaser.

Rocket Mortgage also will be running its Super Bowl Squares Sweepstakes promotion for the second consecutive year.

United Wholesale Mortgage in Pontiac, which recently made its debut on the New York Stock Exchange as part of a public company, will air its second consecutive Super Bowl ad on Sunday with a new commercial putting its independent mortgage brokers website, FindAMortgageBroker.com, on the world’s biggest stage for the second straight year.

The commercial titled, “The Perfect Match,” taps into the culture of online dating and features borrowers viewing a swipe-based dating app in search of their perfect companion — only to be revealed that they’re looking for a match in the form of a mortgage broker. The ad then points borrowers to FindAMortgageBroker.com to connect with a mortgage broker who can match them with the perfect mortgage.

“We will always find ways to elevate and shine a light on independent mortgage brokers, and what better way to do this than during the Super Bowl where millions of Americans are tuned in to watch the game and the commercials,” says Mat Ishbia, president and CEO of UWM. “Brokers are the best place for borrowers to get a faster, easier and cheaper mortgage. These men and women are pillars in the community and provide consumers with more options than a retail lender or bank so they can fulfill their dream of home ownership.”

To view all of the commercials for the Super Bowl LV, visit here.

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