GM Fleet and MapAnything Partner to Increase Mobile Workforce Productivity


Detroit automaker General Motors Co. today announced a strategic agreement with geo-productivity and intelligence company MapAnything Inc. that will allow GM Fleet customers to spend more time interfacing with clients.

MapAnything Live is a new connectivity solution that combines telematics fleet management and customer relationship management (CRM) software to streamline routes and automate critical business processes.

“In-vehicle 4G LTE is fueling double-digit annual growth in the multibillion-dollar market for fleet management software, and it’s helping Chevrolet and OnStar win new business. We are expanding our relationships with technology companies because customer interest is so high,” says Ed Peper, U.S. vice president for GM Fleet. “The reasons are simple and compelling. Inside the data streams are the critical insights fleet managers need to help their drivers stay safe and productive, and (keep) their operating costs as low as possible.”

Powered by OnStar, MapAnything Live aims to increase active selling and service time for sales representatives, field service, and delivery drivers by helping fleet managers optimize fleet and field team productivity. Nearly a third of sales managers estimate their representatives spend less than half their time actively selling because of time lost to scheduling and commuting to customer meetings, according to data from a survey conducted by MapAnything and Selling Power.

MapAnything Live streamlines CRM by:

    • Automating key business processes including work order creation, case status changes, and invoice creation based on the vehicle’s proximity to a customer.
    • Enabling geo-productivity intelligent routing and scheduling based on salesforce and telematics data.
    • Tracking vehicle use and diagnostics including vehicle location, idle time, fuel tank capacity, speed, ignition state, hard braking/acceleration, and more.
    • Optimizing routes based on traffic, time of day, business priorities, etc.

This agreement comes on the heels of MapAnything’s $33.1 million funding round in February, as well as a strategic partnership and full integration with ServiceNow announced in May. More information about MapAnything Live can be found here.

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