GM Expands, Revamps Employee Vehicle Discount Program


Employees of General Motors were notified this week of improvements made to the company’s new vehicle purchase program. The new offering was developed in response to feedback from employees who told the automaker “the (company’s vehicle) discount was complicated and confusing, and didn’t appear to be much better than what was available to others.”

Started on Tuesday, the new GM employee discount — now available to aunts, uncles, nieces, and nephews — offers 4 percent off the total model and options invoice. The 2014 Chevrolet Volt, for instance, has a current suggested price of $38,375. With the new discount, employees would save $1,923 on the vehicle.

The new program also simplifies the process of determining employee discount prices. Before, employees had to subtract the employee vehicle allowance from the vehicle’s preferred price to determine their savings. Now, the discount price will be listed directly on the vehicle’s invoice.

The company also made enhancements to its supplier discount for friends program, which now allows active and retired employees to share the same discount provided to suppliers and their extended family and friends. The discount can be shared with extended family or friends not currently eligible for the actual employee discount. On the 2014 Chevrolet Volt, the supplier discount saves $444.

In an email to employees, the automaker said: “Your hard work and dedication are paying off in big ways for General Motors. We’re having a great year, from award-winning vehicles to strong sales and increased market share. This improved discount is one of the ways we’re showing our appreciation.”

With the exception of the Corvette Stingray, all new 2013 and 2014 GM passenger cars, SUVs, crossovers, and light-duty truck are eligible for the vehicle purchase program.