GM Debuts 2023 Cadillac LYRIQ

Cadillac of Detroit’s General Motors Co. debuted the 2023 Cadillac LYRIQ, the brand’s inaugural electric luxury SUV. Customers will be able to place order reservations beginning in September, with initial availability expected in the first half of 2022.
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2023 Cadillac LYRIQ
Cadillac debuted the 2023 Cadillac LYRIQ, an electric luxury SUV that is expected to be available in the first half of 2022. // Photo courtesy of Cadillac

Cadillac of Detroit’s General Motors Co. debuted the 2023 Cadillac LYRIQ, the brand’s inaugural electric luxury SUV. Customers will be able to place order reservations beginning in September, with initial availability expected in the first half of 2022.

A 12-module, 100-kilowatt hour battery pack and rear-wheel-drive Ultium Platform deliver a Cadillac-estimated 340 horsepower and 440 Nm of torque. It also has a Cadillac-estimated range of more-than 300 miles with a full charge.

“Thanks to the modular and highly flexible Ultium Platform that powers LYRIQ, along with advanced virtual development tools, Cadillac has been able to accelerate development and put more real-world miles on prototypes sooner than expected,” says Jamie Brewer, LYRIQ chief engineer. “It’s exciting to see our objectives realized on the road, and it means we are on track to bring this pioneering electric luxury vehicle to customers nine months earlier than originally planned.”

The SUV offers DC fast charging for public stations at 190 kilowatts, enabling customers to add an estimated 76 miles of range in about 10 minutes of charging time. For home charging, it offers a 19.2 kilowatt charging module, which can add up to 52 miles of range per hour of charge.

LYRIQ will feature Regen on Demand, in which the driver can activate and control regenerative braking using paddles on the back of the steering wheel to maximize energy and extend driving range. It allows drivers to control how quickly LYRIQ slows down or comes to a complete stop. They will also have One-Pedal Driving, which allows drivers to come to a stop without using the brake pedal. Both technologies use regenerative braking to help maximize electric driving efficiency.

Additional highlights include available Super Cruise, a hands-free driver-assistance technology for compatible roads; a 33-inch LED display; Cadillac’s active noise cancellation system; LED headlamps with a choreographed lighting sequence; AKG Studio 19-speaker audio system with headrest speakers; digital key vehicle access; a dual level charge cord; and standard 20-inch split six-spoke alloy wheels or optional 22-inch dynamic split-spoke Reverse Rim alloy wheels.

Exterior colors include Satin Steel Metallic or Stellar Black Metallic, while interior colors include Sky Cool Gray or Noir. The interior also has laser etched patterns through wood over metal décor. The exterior also has a black crystal grille.

The SUV is expected to go into production in the first quarter of 2022, with pricing starting at $59,990. It will be produced at GM’s Spring Hill, Tenn. assembly facility, which is receiving a $2 billion investment to support electric vehicle production.

An additional $2.3 billion is being invested in an all-new battery cell manufacturing plant at Spring Hill by Ultium Cells, the joint venture between GM and LG Energy Solution.

A new ad campaign featuring the 2023 Cadillac LYRIQ debuts April 25 during the Oscars broadcast.

DBusiness’ latest Auto Dealership Consumer Guide is available here.

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