GM Creates Cross-brand Commercial Growth Strategies and Operation Organization

General Motors Co. in Detroit today announced the creation of a new organization — Commercial Growth Strategies and Operation — which will be led by Steve Hill, who has served as vice president of Chevrolet since November 2019.
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Steve Hill (left) will lead the new Commercial Growth Strategies and Operations organization within General Motors. Scott Bell (top right) will fill the role left vacant by Hill, and Marissa West (bottom right) will fill the role left vacant by Bell. // Courtesy of GM
Steve Hill (left) will lead the new Commercial Growth Strategies and Operation organization within General Motors. Scott Bell (top right) will fill the role left vacant by Hill, and Marissa West (bottom right) will fill the role left vacant by Bell. // Courtesy of GM

General Motors Co. in Detroit today announced the creation of a new organization — Commercial Growth Strategies and Operation — which will be led by Steve Hill, who has served as vice president of Chevrolet since November 2019.

This new organization will oversee current cross-brand activities that strengthen GM’s brands and the company’s position in the market. In addition, the group will help with the assessment and commercialization of future business opportunities that support GM’s revenue growth commitments.

Under Hill’s leadership Chevrolet continued to build momentum, launching several important products, including the Corvette C8 and Bolt EUV, and revealing the upcoming Silverado EV, the first all-electric truck from Chevrolet. Overall sales satisfaction at Chevrolet continues to lead mass-market brands with the support of the strong Chevrolet dealer network.

“The Commercial Growth Strategies and Operations organization is well positioned with this leadership team to drive continued growth and profitability for our dealers and GM, while stewarding our transition to an all-electric future,” says Steve Carlisle, GM executive vice president and president of GM North America.

Scott Bell, currently president and managing director of GM Canada, will repatriate to the U.S. and lead the Chevrolet brand, as vice president of Global Chevrolet.

Under Bell’s leadership, GM Canada achieved profitable sales growth and built strong relationships with the Canadian dealer network. Bell also led GM Canada through many challenges of the COVID-19 pandemic’s early days, including the production of 10 million face masks for the government of Canada.

He also led significant investments in Canadian manufacturing operations, including the reopening of Oshawa Assembly and the conversion of CAMI Assembly — Canada’s first large-scale EV plant — to produce BrightDrop’s electric delivery vans.

Marissa West, currently GM executive chief engineer of global mid-size truck and medium duty truck and van, is appointed president and managing director of GM Canada to fill the vacancy left by Bell.

For the past three years, West has led the design, engineering, and development of several key programs within the GM truck family. Prior to that, she was director of global noise and vibration and vehicle dynamics center after holding various other leadership roles throughout the Global Product Development organization.

“I want to thank Scott and Marissa for their continued commitment and leadership,” says Carlisle. “Their extensive experience and track records for success uniquely position them to continue the momentum and growth at Chevrolet and GM Canada.”

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