Ibeo Automotive Systems, a LiDAR sensor supplier based in Hamburg, Germany, has opened a subsidiary in Detroit to address the growing demand for LiDAR technology among locally based automakers and suppliers.
Located in the PlanetM Landing Zone at 19 Clifford St., the new entity is called Ibeo Automotive USA Inc. Paula Jones, the former director of Gentherm Inc.’s customer business unit, is the new company’s president.
Jones, a University of Michigan graduate, has more than 20 years of experience and has held various executive positions within the automotive and technology sectors.
“We want to achieve greater growth in the U.S. market,” says Mario Brumm, director of global operations for Ibeo Automotive Systems. “Alongside China, it is one of the most important markets for autonomous driving. The incorporation of Ibeo Automotive USA Inc. was a logical next step for us.
“We chose Detroit for its headquarters as it is the home of the American automotive industry, and also a good midpoint between Hamburg and Silicon Valley where there is a strong mobility movement.”
Ibeo (pronounced eye-BAY-o), which has LiDAR systems in volume production for the automotive EOM market in Europe, expects to start hiring applications engineers for the Detroit operation in the fall.
“I am encouraged by the early positive market reception here,” says Jones.
Founded in 1998, Ibeo employs more than 400 people at its facilities in Hamburg and Eindhoven, Netherlands.