General Motors Invests $40M into Pontiac Stamping Plant to Support EV Production

General Motors Co. in Detroit has announced plans to invest $40 million at its Pontiac Stamping Plant.
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GM Pontiac Stamping rendering
General Motors Co. in Detroit has announced plans to invest $40 million at its Pontiac Stamping Plant. // Image courtesy of GM

General Motors Co. in Detroit has announced plans to invest $40 million at its Pontiac Stamping Plant. The investment will be used to renovate the existing facility, and install new, highly flexible fabrication machinery and presses to support future electric vehicle production and various product applications.

Renovation work will begin immediately. GM anticipates the investment will create 20 new positions.

The “Flex Fab” sheet metal fabricating technology will enable repeatable, custom, and precise stamping, reducing costs for low-volume applications. Flex Fab will require little or no additional tooling investments to fabricate new stampings for future products.

“This investment will bring the latest in flexible, sheet metal fabrication technology to the Pontiac team,” says Phil Kienle, vice president of North America manufacturing and labor relations at GM. “Our manufacturing capabilities create a competitive advantage for GM, and I am confident the team at Pontiac Stamping will continue delivering excellence in all areas of the business as they deploy this new equipment.”

Pontiac Stamping currently employs 191 hourly and 31 salaried employees. The hourly workforce is represented by UAW Local 653.

The plant began production in 1926 as part of the Oakland Motor Car Co., and became part of the Pontiac Motor Division in 1932.