General Motors Acquires Strobe Inc. to Advance Self-Driving Vehicle Development


General Motors Co. has acquired LIDAR technology company Strobe Inc. to further solutions for self-driving vehicles. Following the acquisition, Strobe’s engineering talent will join GM’s Cruise Automation team to define and develop LIDAR solutions, which use light to create high resolution images that provide a more accurate view than cameras or radar.

“Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” says Kyle Vogt, founder and CEO of Cruise Automation.

In September, Cruise Automation revealed the first mass-producible car designed with the redundancy and safety requirements necessary to operate without a driver. The vehicle will join the department’s testing fleets in San Francisco, Phoenix, and Detroit.

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