Gardner White in Warren is partnering with New York’s Bedgear, a provider of bedding products, to display an all-new in-store Sheets Wall of temperature-regulating sheets such as soft Hyper-Linen, Ver-Tex, and Dri-Tec.
The display makes its debut at the Gardner White location in Canton Township.
The installations are meant to introduce showroom-level execution at the retail level, providing an interactive shopping experience for customers in the Michigan region. The new Bedgear installations are part of a planned expansion across seven Gardner White locations in Michigan, including Howell, Saginaw, Taylor, Warren, and Auburn Hills.
“We are incredibly excited to join forces with Bedgear to introduce this truly personalized and integrated journey for our Gardner White customer community,” says Rachel Stewart, president of Gardner White. “Being Michigan’s top furniture and mattress retailer, we are always looking for ways to enhance the shopping experience, and with cutting-edge fabric technologies, we have full confidence in Bedgear’s ability to deliver quality products.”
Gardner White will be carrying Bedgear’s Level and Storm Performance pillow as well as their newest sheets collection that all feature Bedgear’s smart fabric technologies, such as moisture-wicking Dri-Tec, instant-cooling Ver-Tex and Air-X, is designed to enhance airflow. The Hyper-Cotton Sheet Set and Hyper-Wool Sheet Set are just a few of Bedgear with cooling technologies that are available at Gardner White.
“Consumers are craving something more – an enjoyable, interactive, and informative experience,” says Eugene Alletto, founder and CEO of Bedgear. “Gardner White is a like-minded partner who shares our passion for redefining bedding shopping. We are determined to revolutionize the way people perceive and approach shopping for bedding, turning it from a tiresome task into an exhilarating adventure.”
