Garden Fresh Gourmet Execs Highlight Making It In Michigan Conference

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Garden Fresh Gourmet founder Jack Aronson and co-CEO John J. Latella will share the Ferndale-based salsa company’s story of developing an iconic brand and building consumer engagement at the seventh annual Making It In Michigan Conference and Premier Specialty Food Show on Nov. 12.

The one-day event at the Lansing Center, hosted by the Michigan State University Product Center, will feature morning educational sessions on production and product packaging, as well as offer advice on legal protection.

“This is poised to be our biggest event yet in terms of the number of Michigan vendors participating in the Marketplace Trade Show and the caliber of industry experts that will be leading the educational sessions,” says Matthew Birbeck, product manager at the MSU Product Center. “We will be showcasing some innovative processes and strategies specifically targeted for food and agricultural entrepreneurs supporting this year’s theme of ‘Fresh Thinking For Success.’ ”

Following the conference, the MSU Product Center will feature the Marketplace trade show — with more than 160 new and existing Michigan food and agricultural businesses.

For more information and conference registration, click here.

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