Frenchies Modern Nail Care is opening its first Michigan location on Wednesday, Sept. 25 in West Bloomfield Township. The franchise is owned by Lindsay Villasenor, who hopes to open more Frenchies salons in the area.
“We selected National Women’s Health and Fitness Day for our grand opening because Frenchies is focused on providing a healthier environment to the community,” says Villasenor. “Everyone deserves to enjoy affordable nail care without exposure to harmful fumes and products. I’m proud to bring this concept to West Bloomfield.”
A grand opening will take place from 5-9 p.m. at the salon, located at 6905 Orchard Lake Road. The event is free and open to the public, and guests can tour the salon, learn about the franchise’s sanitation practices, enter to win prizes, and enjoy drinks and appetizers.
The 1,500-square-foot location includes nine manicure stations and eight pedicure stations. Frenchies uses an above-industry-standard sterilization process and non-toxic products.
All stainless-steel tools go through a three-step cleaning process. They are washed with soap and hot water, soaked in medical-grade Barbicide for 10 minutes, and run through a medical-grade autoclave.
Files, buffers, and orangewood sticks are only used once. Customers can take them home, or they are disposed of. Freestanding basins for foot soaks eliminate jets and pipes that trap bacteria. They are sanitized for 10 minutes between guests in cleaners that exceed industry disinfectant standards but don’t use harsh chemicals.
Polishes are PETA certified, vegan, and nontoxic. Acrylics and dip polish use resins and formaldehydes and are therefore not used at Frenchies.
Because of Frenchies’ sanitation processes, the company doesn’t need to use plastic liners and send them to landfills. It also emails receipts, uses LED light bulbs, and uses washable towels at its handwashing stations.
Walk-ins are welcome, but appointments are recommended. The location will be open 9 a.m.-7 p.m. Monday-Friday, 9 a.m.-6 p.m. Saturday, and 10 a.m.-5 p.m. Sunday.
Prior to opening the salon, Villasenor was a divisional vice president at Quicken Loans for 16 years. Over the course of her career, she led more than 1,000 team members. She completed her bachelor’s degree in psychology and a minor in business and earned a Master of Business Administration at Walsh College.
Frenchies was founded in 2014 and began franchising in 2017. It now has more than 100 locations in 19 states.