With more than 2.4 million vehicles sold, Ford Motor Co.’s retail sales are up 15 percent year-to-date, the automaker announced today.
“The great news is that we are not overly reliant on any one segment — we’re seeing double-digit sales growth in cars, trucks and utilities,” says John Felice, vice president of U.S. marketing, sales, and service. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets.”
Ford brand retail sales are expected to surpass 1.7 million vehicles in this year, which makes 2013 the company’s best retail sales performance in six years. Passenger car retail sales are expected to surpass 600,000 vehicles — the highest volume since 2000.
Ford Fiesta set a new sales record in 2013, with a projected 70,000-plus vehicles sold, while Ford Fusion had its best year ever, with sales expected to exceed 290,000 vehicles. Likewise, Ford brand hybrid vehicle sales are expected to exceed 80,000 vehicles this year, nearly triple the total in 2012, making 2013 the company’s best-ever hybrid vehicle sales year.
Sales of Ford utility vehicles are up 10.3 percent, to 621,652 units. Ford Escape leads this increase; Escape is projected to sell more than 300,000 units – its best-ever year since launching in 1999. Ford Explorer is up about 15 percent, and is expected to be the best-selling midsize utility vehicle in the United States for 2013. This will be the best year for Ford utility vehicle sales since 2004
The strongest retail sales growth is coming from the traditionally import-dominated western and southeastern regions of the country. Ford retail sales are up 23 percent in the west, while southeast region sales are up 18 percent.
Felice says that with 16 launches next year, the company expects to keep its sales momentum going.