Ford, today, unveiled the new F-Series Super Duty Limited truck line, a grouping that Ford is hoping will set a new standard in luxury for high-end, heavy-duty trucks.
Interior features of the F-Series Super Duty Limited lineup include custom Camelback two-tone leather seats, premium stitched leather-wrapped steering wheels, armrests, and instrument panels, Miko suede headliners, and hand-finished dark ash wood trim.
Exteriors are highlighted by special twin-bar satin grilles with chrome accents, quad-beam LED lights and satin-finished tailgate appliques.
“The Super Duty lineup is a win for all of our customers, from successful ranchers to contractors to RV owners,” says Todd Eckert, Ford Truck group marketing manager. “Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford.”
The trucks — F-250, F-350, and F-450 — have starting MSRPs of $80,835, $82,010, and $87,100 respectively, while a fully-loaded F-450 will cost around $94,500.
At that price, Ford is banking on luxury aspects, previously only offered in premium sedans, pulling in high-end truck drivers who need more towing power.
“There are heavy-duty truck customers who need Super Duty-level capability and want true luxury,” Eckert says. “We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.”
For those truck drivers looking for a more economical option, Ford still has its F-250 XL, which starts around $33,000.