Ford Unveils Bronco Adventure Concepts, Picks First Off-Roadeo Site, Plans Return to Baja

Ford Motor Co. today unveiled five adventure concepts for its new Bronco, selected a site for its inaugural Off-Roadeo, and announced its return to the legendary Baja 1000 off-road race in celebration of the brand’s 55th birthday.
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Bronco fishing concept
The Bronco Four-Door Outer Banks Fishing Guide is one of five adventure concepts unveiled by Ford Motor Co. // Photo courtesy of Ford Motor Co.

Ford Motor Co. today unveiled five adventure concepts for its new Bronco, selected a site for its inaugural Off-Roadeo, and announced its return to the legendary Baja 1000 off-road race in celebration of the brand’s 55th birthday.

The five new adventure concepts showcase factory-backed accessories that make personalization of the Bronco and Bronco Sport easier and more affordable, according to Ford.

Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models.

“Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customize and personize their Broncos, and share experiences with each other,” says Jim Hackett, president and CEO of Ford.

The five Bronco adventure-inspired concepts include:

Bronco Four-Door Outer Banks Fishing Guide: Purpose-built to support a professional fishing guide along Cape Hatteras National Seashore, this lifestyle concept is based off the regionally inspired four-door Bronco Outer Banks series. On top is a Bestop Sunrider first-row soft top, factory-style concept roof rails and crossbars, and a Yakima LockNLoad Platform roof rack. The SUV makes use of fender-mounted trail sights to fit a custom-made fishing pole and seat perch. A Ford Performance modular front bumper and safari bar help push through rugged terrain, while a slide-out tailgate provides a work surface when repairing fishing rods or stringing up new lures.

Bronco Two-Door Trail Rig: Designed to be a hardcore trail rider, this vehicle is based on the two-door Badlands series. It begins with a Ford Performance modular front bumper, tube doors, bead lock-capable wheels, and 40-inch RIGID LED lightbar. It also features a Ford Performance by WARN winch, factory roof rails with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by WARN recovery kit and recovery boards, and a rear swing-gate-mounted table.

Bronco Sport Trail Rig: This 4×4 features 31-inch BFGoodrich Mud-Terrain T/A KM3 tires, a one-inch lift kit, plus Ford Performance by RIGID LED off-road lights mounted to a front nudge bar. On top, a Yakima LockNLoad Platform roof rack and off-road gear mounts are designed to carry gear like a high-lift jack kit, Ford Performance recovery boards, and jerry cans.

Bronco Sport TOW RZR: Designed to match passenger comfort and technology features of the Badlands series with towing and cargo accessories to help adventurers haul more outdoor gear. It adds Yakima HD Bar crossbars, OffGrid medium cargo basket and Class II Trailer Tow Package with 2,200 pounds of capacity to tow off-road runners like the all-new Polaris RZR XP Turbo 1000.

Bronco Sport Off-Roadeo Adventure Patrol: Designed for the upcoming Bronco Off-Roadeo customer adventure playgrounds, this Bronco Sport Badlands is equipped to assist in the wild with its Yakima LockNLoad Cargo Platform to hold recovery gear like a high-lift jack, recovery boards, and jerry cans. A Ford Performance by RIGID off-road LED lightbar also mounts to the rack system. This Bronco Sport is equipped with the interior bike rack from Yakima to hold two mountain bikes and integrates a target to land the drone that will be used on-trail at Off-Roadeo locations.

Ford announced that the location of the first Bronco Off-Roadeo will be in the hill country of Austin, Texas. Opening next summer, the Bronco Off-Roadeo is available to Bronco two- and four-door and Bronco Sport Badlands series owners to get the most adventure out of their SUVs and to build connections to the greater Bronco community. To learn more or to sign up, visit here.

In addition, the automaker has announced its intention to return to the SCORE Baja 1000 this fall. The race prototype – the Bronco R – built by Ford Performance and Geiser Performance will continue to serve as test bed for the brand’s design, capability, and extreme durability.

Participation in the brutal off-road competition is part of the Built Wild Extreme Durability testing – a series of demanding tests to ensure all Broncos deliver the highest levels of performance, durability, and capability to every owner, says Ford.

So far, more than 165,000 people have placed $100 deposits for orders online since the July 13 network television reveal of the new Bronco. More than 5.4 visitors came to ford.com in the first 48 hours of the unveiling and there have been 19.5 million visitors to date.

Bronco reservations can be made here or at Ford dealerships.

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