Ford to Host The Stampede to Reveal Next Generation Mustang at Detroit Auto Show

As part of the launch of the seventh generation of the Ford Mustang, which will be revealed on Sept. 14 at the North American International Auto Show in downtown Detroit, Ford Motor Co. is inviting current Mustang owners and fans to take part in the countdown to The Stampede.
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On Sept. 14, Ford employees, Mustang owners, fans, and global media will gather for the reveal of the next generation Mustang. // Courtesy of Ford Motor Co.
On Sept. 14, Ford employees, Mustang owners, fans, and global media will gather for the reveal of the next generation Mustang. // Courtesy of Ford Motor Co.

As part of the launch of the seventh generation of the Ford Mustang, which will be revealed on Sept. 14 at the North American International Auto Show in downtown Detroit, Ford Motor Co. is inviting current Mustang owners and fans to take part in the countdown to The Stampede.

With the backdrop of the Motor City, Mustang owners, fans, Ford employees, and global media will gather at 8 p.m. EDT for the reveal in Hart Plaza.

“When we conceived the idea of an indoor-outdoor Detroit Auto Show, The Stampede was the kind of event we believed we hoped and believed was possible,” says Rod Alberts, executive director of the Detroit Auto Show. “We are proud to support Ford with what will be an absolutely iconic milestone, celebrating the heritage and future of the Mustang, as well as the global mobility industry, right here in Detroit.”

Ahead of The Stampede, Ford is collaborating with America’s Automotive Trust and the Detroit Auto Show on a cross-country adventure with all six generations of Mustang on The Drive Home. Ford is expanding this annual road trip to the Detroit Auto Show by inviting and encouraging all Mustang owners and enthusiasts to join in on The Drive Home to The Stampede.

Kicking off on Sept. 6 at LeMay – America’s Car Museum in Tacoma, Wash., The Drive Home to The Stampede will cross nine states, plus more than a dozen stops. The final leg of the celebratory journey will see owners gather at Ford World Headquarters in Dearborn on Sept. 14 ahead of the reveal to parade together to The Stampede event.

Mustang owners interested in joining the Drive Home or attending The Stampede debut event in Hart Plaza can find more details and registration at mustangstampededetroit.com

“We are honored to partner with Ford for The Stampede, rallying Mustang enthusiasts across America to promote the reveal of the all-new Mustang,” says David Madeira, vice chairman of America’s Automotive Trust. “Our annual, cross-country road trip, The Drive Home, is a partnership with the Detroit Auto Show created specifically to celebrate America’s love affair with the automobile. And The Stampede, celebrating the iconic Mustang, epitomizes what The Drive Home to Detroit is all about.”

Entering its seventh year, The Drive Home is an annual cross-country road trip that celebrates America’s motoring legacy throughout the country in the days leading up to the Detroit Auto Show.

For Mustang fans who will not be in Detroit, The Stampede will be broadcast live on social channels, including Ford YouTube and the Ford Mustang Facebook page.

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