Ford Motor Co. in Dearborn reports strong demand for the Mustang Mach-E, and 70 percent of customers who ordered the vehicle are new to Ford. To help drive sales, Ford is now taking the Mustang Mach-E across America to demonstrate the capability and technology of the all-electric SUV.
The Ocean to Ocean Reimagined campaign showcases what the all-electric Mustang Mach-E can do with product experiences along the way to demonstrate its style and features. The drive kicked off on May 17 at Classic Car Club Manhattan in New York City. Other stops include Amelia Island off the Florida coast; Washington, D.C.; Charlotte, North Carolina; Atlanta; and Las Vegas before concluding in Seattle. In total, the all-electric SUV will drive nearly 6,500 miles across 20 states in a span of 50 days.
“More than a century after the Model T brought mobility to the masses, Mustang Mach-E is injecting thrill and passion to fully electric vehicles,” says Jason Castriota, Ford’s global brand director, battery electric vehicles. “Ocean to Ocean Reimagined is helping to amplify awareness around Mustang Mach-E and what it can do. We hope this coast-to-coast journey — much like the original Ocean to Ocean race commissioned by Henry Ford in 1909 — becomes a truly unique, exhilarating, and entertaining chapter in the Ford and Mustang story.”
On June 1, 1909, Henry Ford entered two factory Model T cars in the first U.S.-based transcontinental road race. Beginning in New York City, the race tested the endurance and capability of a relatively new technology — the automobile. Twenty-three days and 4,106 miles later, Ford Model T No. 2 crossed the finish line at the Seattle World’s Fair. A re-creation of that winning Model T will lead the two Mustang Mach-E SUVs out of New York and escort them to the finish line in Seattle.
U.S. customer deliveries of Mustang Mach-E started in December, with Mustang Mach-E GT and Mustang Mach-E GT Performance Edition arriving beginning this fall. Customers can order the Mustang Mach-E here.
In related news, Ford is recognizing the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport. In “We Do,” Black women embrace the great outdoors in the all-new Bronco Sport, going off-roading, biking, and hiking — all while reveling in a feeling of triumph as they honor their connection to nature and their sense of adventure.
Staying true to the DNA of the first-generation Bronco — designed by a team that included McKinley Thompson, Jr., the first African American automotive designer to work at Ford — the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, available agile off-road architecture and G.O.A.T. Modes to go over any type of terrain.
“Our ‘We Do’ campaign challenges the perception of outdoor enthusiasm,” says Dibrie Guerrero, multicultural marketing manager at Ford. “Over this last year of pandemic living, many Black women have doubled down on or discovered a love of the outdoors. Whether it’s solo time to convene with nature or a weekend retreat with the girls, Black women are relishing the joy and freedom of the outdoors, and the Bronco Sport is the vehicle to get them there.”
The “We Do” campaign will appear across all digital and social channels, with TV, radio and print activations. It features members of Black American outdoor organizations such as Outdoor Afro, Black Girls Do Bike and Black Girls Run. The campaign is the latest effort from UWG, the longest-standing multicultural advertising and marketing agency in the United States.
The all-new Bronco Sport is part of the new outdoor brand of Built Wild Ford SUVs. With off-road performance at its core and standard 4×4 across the lineup, Bronco Sport lives up to its G.O.A.T. (goes over any type of terrain) heritage with Built Wild Extreme Durability Testing, Capability and Innovative Design. The Bronco Sport is made for the trails with water-fording abilities and available features like obstacle protection, unsurpassed ground clearance and class-first Trail Control Technology.