Ford Motor Co. in Dearborn and actress Sydney Sweeney, in collaboration with Dickies, have launched a new workwear line following the initial launch of Ford x Sydney Sweeney earlier this year.
The collection is inspired by Sweeney’s experiences growing up in a family of mechanics and her 1965 Mustang, affectionately named “Britney,” after the original color, “Brittany Blue.”
The new workwear line, which blends style with functionality, includes denim coveralls, a racing jacket, a corduroy hat, a t-shirt and a keychain, all manufactured by Dickies.
“For nearly 60 years, Mustang has represented freedom and self-expression,” says Erica Martin, marketing communications manager at Ford. “Collaborating with Sydney and her love for her 1965 Mustang celebrates what that can look like. For Sydney, it meant embracing a new hobby to restore the vehicle of her dreams, and designing a clothing line that makes women feel comfortable and empowered to do the same.”
To showcase the collection, Ford enlisted the help of female auto-restoration enthusiasts Adri Law, Gelica Peralta, Sandy Rancatore, Isabelle Rose, and Lauren Fox. They will appear in an online lookbook modeling the apparel, which will be available for purchase here.
The lookbook also will provide step-by-step instructions for basic vehicle maintenance, changing a car battery, and checking tire pressure, brake fluid, and oil.
“I love working in the garage and was so excited to partner with Ford on a clothing line that’s comfortable in and out of the shop,” says Sweeney. “I was so thrilled that Ford wanted to use auto enthusiasts to model the clothing and create content that teaches people how to do basic maintenance tasks on their vehicles. Being able to take my car into my own hands has been so empowering for me — and I hope this can inspire others who may have never considered working on their vehicle themselves to give it a try.”
As part of the workwear launch, Ford is offering an exclusive first glimpse of Sweeney’s baby blue vintage Mustang. Sweeney also will share her restoration plans and demonstrate a tune-up from the garage.
Sweeney grew up in a family of mechanics in Spokane, Wash., and learned to drive on her grandfather’s Ford F-100. During the pandemic, she documented her restoration of a 1969 Ford Bronco on her TikTok channel, @Syd’s_Garage, garnering more than 7 million likes.
In addition to her Ford x Sydney Sweeney exclusive workwear collection, Sweeney launched an Auto 101 series this past march to help teach viewers how to check their vehicle tire pressure, jump a dead battery, and other aspects of vehicle maintenance. The series aims to inspire women to feel more comfortable working on their vehicles.
Earlier this month, Sweeney joined Ford in announcing that the Bronco Off-Roadeo is now open to the general public. Sweeney attended the Bronco Off-Roadeo Half Day Adventure in Moab, and her epic adventure was shared with fans via social content on Ford’s Instagram and Sydney’s TikTok channel.
