Ford Startup Canopy and ADT Show Off New Pickup Cam

Detroit-based Canopy, a smart vehicle security startup backed by Ford Motor Co. in Dearborn, and Florida-based security company ADT, have launched its first product, the Canopy Pickup Cam, which is now available nationwide.
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Canopy app
Detroit-based Canopy’s pickup security cam is now available nationwide. // Photo courtesy of Canopy

Detroit-based Canopy, a smart vehicle security startup backed by Ford Motor Co. in Dearborn, and Florida-based security company ADT, have launched its first product, the Canopy Pickup Cam, which is now available nationwide.

Canopy was created in response to an increasing number of tradespeople and truck owners losing tools, equipment, and other gear to theft. The pickup cam is a connected security camera for pickup trucks, designed to provide real-time truck bed monitoring when the vehicle is parked and the owner is away.

To show possible customers what its product can do, Canopy just concluded a four-week comprehensive beta testing pilot that was conducted with close to 100 truck owners across the country. The test results validated the product in real-world conditions that trucks would encounter on an everyday basis.

“Canopy is committed to delivering a no compromise, quality product to our customers,” says Christian Moran, CEO of Canopy. “This is why we underwent our beta pilot testing. Through the learnings we uncovered during this period, we were able to validate and refine the product to ultimately deliver exceptional vehicle security monitoring.”

Canopy also announced two partnerships to support their product debut — with Ambarella, Inc., a California-based edge AI semiconductor company, as well as Upstream Security in Israel, a provider of the cybersecurity detection and response platform for the mobility and transportation industry.

Canopy’s Pickup Cam uses Ambarella’s CV25AI computer vision system-on-chip (SoC) to detect threats such as reach-ins and tampering while reducing false alerts for truck owners.

The CV25’s power efficiency enables the pickup cam to provide comprehensive threat detection and alerts for extended periods of time. Separately, to ensure the system is monitored and protected against cyber threats, Canopy has used Upstream’s detection and response platform and product-centric threat intelligence.

The systems help ensure Canopy mitigates cyber risks to deliver the most innovative and agile product to customers.

Canopy retails for $299 with a subscription of $14.99 per month. The subscription fee allows Canopy to protect a vehicle wherever it is located at any time. The subscription also enables several connected benefits, including 4G LTE connectivity, secure cloud storage for your data, real-time alerts, and access to future software updates and new feature rollouts.

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