Ford Sends Mustang on Nationwide Tour for 60th Anniversary Celebration

Ford Motor Co. in Dearborn is launching the Mustang Unleashed tour to celebrate the muscle car’s 60th anniversary beginning April 12.
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Ford is celebrating the 60th anniversary of the Mustang with its national Mustang Unleashed tour. // Rendering courtesy of Ford

Ford Motor Co. in Dearborn is launching the Mustang Unleashed tour to celebrate the muscle car’s 60th anniversary beginning April 12.

The 12-stop tour includes appearances at major events like Formula Drift in Long Beach, Calif., and ComplexCon in Las Vegas.

“For six decades, Mustang has been associated with freedom, road trips, and its place in American history,” says Joe Bellino, brand manager for the Mustang. “But as Mustang kicks off its next 60 years, it needs to be more accessible. Mustang Unleashed will show customers what makes Mustang great, rather than merely telling them. And by pairing with events and festivals across the country, it will bring Mustang to new customers and grow one of the auto industry’s most passionate fan bases.”

Owners will be able to learn about opportunities to customize Mustang to fit their personalities via the Mustang Garage. Select events will also put fans and owners in the passenger’s seat to experience Mustang’s advanced performance technology with hot laps from professional drivers and demonstrations of the standard line lock system.

Static walkarounds will also feature the industry-first Remote Rev system. Mustang merchandise will also be available for purchase.

The tour starts April 12 and registration is now open for 2024 Mustang owners. Registration for the public also will be available at the events. Mustang Unleashed will visit six cities to start, with six additional cities to be announced later this year:

  • April 12-13: Formula Drift, Long Beach, Calif.
  • April 21: Fabulous Fords, Irwindale, Calif.
  • April 26-28: Psych Fest, Austin, Texas
  • May 10-11: Formula Drift, Braselton, Ga.
  • May 17-19: HyperFest, Alton, Va.
  • June 7-9: Backwoods, Ozark, Ark.

Not all activities will be available at all events, and activities and dates are subject to change. For more information on Mustang Unleashed and to register for events, click here.