Ford Motor Co. in Dearborn says it outperformed the industry for its 10th consecutive month in December, pushing market share higher for the year by 0.6 percentage points.
For the year and Q4, Ford registered both sales and share gains, demonstrating what the company states is the success of the automaker’s strategy to appeal to a broad customer base through a diverse range of trim series and powertrain offerings.
Ford’s total sales for the year climbed 6 percent to 2,204,124 vehicles, with overall market share reaching 13.2 percent. In the fourth quarter, Ford sales were up 2.7 percent, with market share increasing in Q4 by 0.9 percentage points. It was Ford’s best annual sales and Q4 performance since 2019.
“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” says Andrew Frick, president of Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off roaders.
“Our growth across record hybrid sales shows that our ‘power of choice’ approach — offering gas, hybrid, and electric — is exactly what consumers are looking for right now.”
Ford 2025 sales by the numbers:
Total sales: 2,204,124 (+6 percent) – total share up 0.6 percentage points
Total pickup and van sales: 1,268,749 (+9.5 percent)
F-Series: 828,832 – America’s best-selling truck (+8.3 percent)
Ford Maverick has record year: 155,051 pickups (+18.2 percent)
Hybrid vehicles record year (hybrid, PHEV): 228,072 (+21.7 percent)
Explorer – 222,706 (+14.7 percent)
Ford Bronco new all-time sales record: 146,007 (+33.7 percent)
Ford Pro Transit hits new record: 161,797 vans sold (+5.9 percent)
Ford Pro paid software subscriptions: estimated 840,000 (+30 percent in Q4)
BlueCruise hands-free driving: exceed 8.5 million cumulative hours
Combined total sales of entry-level trims on Maverick, Ranger, and Bronco Sport climbed 41.3 percent in Q4, responding to customer demand for affordability, Ford says.
Ford’s second most affordable truck, the Ford Ranger, recorded an annual sales increase of 53.6 percent on sales of 70,960 pickups. Total sales of the entry level XL were up 62.9 percent in Q4 and 82.3 percent for the year. At the higher end, Ranger Lariat was up 18.1 percent for Q4 and 24.1 percent for the year.
Ford sold a record 228,072 hybrid vehicles in 2025, marking a 21.7 percent increase. The year concluded with record hybrid sales in Q4, with 55,374 vehicles sold. Ford’s powertrain diversification enabled it to outsell the combined electrified sales (hybrid, plug-in hybrid, and electric) from GM and Stellantis, demonstrating Ford’s ability to achieve record hybrid volumes even when conditions for electric vehicles shift, according to Ford.
Sales of Ford’s electric vehicles totaled 84,113 vehicles on three vehicle nameplates. Mustang Mach-E sales totaled 51,620 electric SUVs in 2025, a level consistent with record sales of 2024. Ford’s next all-new EV from the Universal EV Platform will be the fully connected midsize pickup truck assembled at Louisville Assembly Plant starting in 2027.
The Dearborn-based automaker claims the Ford No. 1 ranking in commercial vehicle sales, based on its analysis of the most recent registration data through October, with Class 1-7 truck and van share rising to 42.9 percent (+1.8 points year-over-year).
Transit continues as America’s best-selling van with record 2025 sales of 161,797 vans (+5.9 percent). Super Duty also saw gains for the year, with sales up 9.5 percent. This marked Super Duty’s best sales year since 2004.
